CCCONTENT CONCIERGEBY ANDREW GRAF
THE CONTENT CONCIERGE FREE STUDIOTOOLS / PROMPTS / FIELD GUIDES
FOR CONSULTANTS · COACHES · FOUNDERS

Your next good idea
is already in there.

Find it. Shape it. Say it like a real person. This is a practical workbench for people with useful things to say and no interest in sounding like a content robot.

Build an idea ↘Choose your starting point ↓
01 / THE IDEA-TO-VIDEO WORKBENCHONE PERSON. ONE POINT. ONE USEFUL NEXT STEP.
A FREE, LOCAL-ONLY TOOL

Turn a real question
into a recordable idea.

Give the idea a person, a problem, and a point of view. The workbench gives you three opening lines and a simple outline to make your own. Treat the result as a starting point—not a script you have to perform.

START WITH WHAT YOU KNOWABOUT 2 MINUTES
Your answers stay in this browser. Nothing is uploaded.
YOUR WORKING SPACE

The useful thought comes first.

Fill in the prompts and your openings and outline will appear here. Rough answers are welcome; you can edit the result before using it.

01 / THE SITUATION02 / YOUR POINT03 / A REAL EXAMPLE04 / ONE NEXT STEP

A simple structure can help you get started. You can still record it as a direct answer, a story, a demonstration, a voiceover, or a relaxed conversation.

02 / OPENING LINES TO BORROWMAKE THEM TRUE BEFORE YOU MAKE THEM CLEVER.

Give the viewer
a reason to stay.

These openings create curiosity without promising something the content cannot deliver. Tap any line to copy it, then replace the brackets with a specific idea you can support.

A good opening earns attention by being specific and honest.

03 / THE 30-PROMPT IDEA LIBRARYANSWER LIKE YOU’RE TALKING TO ONE PERSON.

A prompt is a door.
It isn’t a script.

Choose the section that sounds closest to your work. Say the first honest version out loud; then try it as a quick explanation, a story, or a longer conversation. Copy all 30 to keep for later.

Free to use. Nothing is sent or stored.

CONSULTANTS & ADVISORS
  1. What do clients usually misunderstand before they work with you?
  2. What question do you answer so often you could answer it in your sleep?
  3. What’s a popular piece of advice in your field that you disagree with?
  4. What are the signs that someone is solving the wrong problem?
  5. What do you wish a client would do before the first meeting?
  6. What’s one decision that looks small but changes the whole outcome?
  7. Tell the story of a time you changed your mind about your work.
  8. What does a good result look like beyond the obvious metric?
  9. What is the difference between a quick fix and a lasting fix?
  10. What’s one thing people can check for themselves this week?
COACHES & EDUCATORS
  1. What advice do people resist at first, then thank you for later?
  2. What’s a mistake you made before you knew what you know now?
  3. What do people think motivation feels like—and what does it actually look like?
  4. What’s one small practice that changes how someone approaches the bigger problem?
  5. What’s a question you ask that makes people pause?
  6. What’s a myth about growth, leadership, or learning you want to retire?
  7. Tell a story about a moment when something finally clicked.
  8. How can someone tell they’re making progress before the big result appears?
  9. What do you say to someone who feels behind?
  10. What’s one useful distinction people tend to blur together?
FOUNDERS & BUSINESS OWNERS
  1. Why did you build this business instead of doing something easier?
  2. What did you get wrong when you first started?
  3. What’s one decision customers never see but benefit from every day?
  4. What do people assume about your work that isn’t true?
  5. What’s the hardest trade-off you had to make recently?
  6. What’s a customer question that revealed a gap in how you explain the offer?
  7. What’s something you changed because you listened to a customer?
  8. What part of running the business is less glamorous than people imagine?
  9. What’s one belief about your industry you wish more people would question?
  10. What are you trying to make easier for the people you serve?
04 / THE FORMAT AUDITIONONE IDEA / FOUR WAYS TO EXPRESS IT
A LOW-PRESSURE STYLE EXPERIMENT

Find the format
that lets the idea breathe.

Don’t judge your whole camera personality from one stiff take. Keep the idea steady and change the way you express it. You can do these tests in one short practice session, without posting anything.

Take the guided style finder ↗
01 / DIRECT

Answer one real question as if the person who asked it were sitting across from you.

02 / STORY

Start with the moment that changed your mind. Let the lesson come after the story.

03 / SHOW

Demonstrate a step, object, screen, or process while explaining the choice that matters.

04 / CONVERSATION

Ask a trusted person to follow up on the point that interests them. Keep the useful thread; skip the rest.

A podcast-style conversation is one option. You do not have to become an interviewer or memorize a script.

05 / THE RECORDING SESSION CHEAT SHEETTAKE 10 MINUTES BEFORE YOU HIT RECORD.
A SIMPLE REPEATABLE PREP

Show up with
a thought, not a script.

Use this checklist before a solo recording or a guided session. You only need a direction and a real example; your creative partner can help you shape the rest.

Nothing is saved or sent.

06 / THE FIELD GUIDE SHELFTAKE THE NEXT STEP WHEN YOU’RE READY

Go deeper.
Keep it practical.

Longer guides for the moments when you want more context, a sharper process, or another way to test the idea.

POSITIONING / 8 MINCan someone explain what you do after one visit?Run a message clarity check ↗ VIDEO / 9 MINTeach a useful idea without turning it into a pitch.Build a video outline ↗ TRUST / 8 MINTell client stories without turning them into victory laps.Shape a fair case story ↗ IDEAS / 7 MINGive one strong idea five different jobs.Find five useful angles ↗ REVIEW / 8 MINMake next month better with a 20-minute review.Choose one experiment ↗ THE FULL FIELD NOTESBrowse all ten practical articles.Open the article library ↗
07 / A SEVEN-DAY PRACTICEEXPERIMENT. DON’T PERFORM.
A LITTLE PRACTICE, NOT A POSTING QUOTA

One idea.
Four ways in.

Choose a prompt. Test a few formats over a week. You are learning what helps your idea come through—not promising yourself that you will publish every day.

  1. DAY 01

    Voice-note your answer like you’re explaining it to a friend.

  2. DAY 02

    Start with a short story that gives the point some context.

  3. DAY 03

    Explain the same idea directly to camera in a single take.

  4. DAY 04

    Show a step, process, object, or screen while you explain.

  5. DAY 05

    Talk the idea through with someone you trust; follow a real question.

  6. DAY 06

    Compare the versions: where were you clearest, most relaxed, and most useful?

  7. DAY 07

    Keep the format you would be willing to try again. Leave the rest behind.

CONTENT CONCIERGE / ANDREW GRAF

Useful ideas.
Real personality.

If the work is valuable but the content feels stiff, scattered, or hard to keep up with, we can help you coach the idea into a natural format and handle the production around it.

Try the free Content Clinic ↗Or ask about working together ↗